Old 08-21-2005, 04:39 PM Offline   #1 (permalink)



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http://www.cnn.com/2005/TECH/interne....ap/index.html

[quot

e]Keeping enemies close at the Google Dance
As for its formula for ranking Web sites,

that's a secret

Saturday, August 20, 2005; Posted: 6:30 p.m. EDT (22:30

GMT)

vert.google.ap.jpg
Google's annual party brings together company engineers and

internet entrepreneurs.

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WATCH
Browse/Search
Today marks one year

since Google went public (1:03)
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What Is This?

MOUNTAIN VIEW, California (AP) -- Free-flowing beer, live music, karaoke

and arcade games kept the party raging at the Googleplex the other night, but the real action

was unfolding inside a sterile conference room at Google Inc. headquarters.

That's

where the cunning Internet entrepreneurs who constantly try to manipulate Google's search

engine results for a competitive edge were trying to make the most of a rare opportunity to

match wits face-to-face with the company's top engineers.

Google's code-talking

experts, despite putting on a show of being helpful, weren't about to reveal their "secret

sauce" -- Google's tightly guarded formula for ranking Web sites.

But that didn't zap

the energy from the Google Dance -- an annual summer party that's become a metaphor for the

behind-the-scenes twists and turns that can cause Web sites to rise and fall in Google's

search results.

For the millions of Web sites without a well-known domain name, those

rankings can mean the difference between success or failure because Google's search engine

drives so much of the Internet's traffic.

"Being on the first page of Google's results

is like gold," said Web site consultant Gordon Liametz, one of the roughly 2,000 guests at this

year's party, held earlier this month at Google's colorful corporate campus in the San

Francisco Bay area.

The Web site administrators, known as webmasters, and their

consultants paid particularly close attention to Google engineer Matt Cutts, the company's

main liaison with the webmaster community and this party's star attraction.

"That's

the Mick Jagger of search!" exclaimed e-marketing strategist Seth Wilde as he strolled by Cutts

and his audience of webmasters.

Cutts, who has worked at Google for five years, sees it

differently.

"I feel more like the Rick Moranis of search because I end up dealing with

so many quirky and weird cases," he said.
Web sites strategize, Google shuffles

With

so much at stake, low-ranked Web sites spend much time and money trying to elevate their

standing, even if they must resort to deception.

The tactics include "keyword stuffing"

-- peppering a Web page with phrases associated with a specific topic such as "laptop

computers" in hopes of duping the software "spiders" that troll the Internet to feed Google's

growing search index.

It's a risky strategy because Google and other search engines

penalize Web sites that get caught gratuitously repeating a word. In the worst cases, the

offending Web sites are deleted from the index so they don't show up at all in search

results.

Sometimes webmasters collude to populate their sites with a large number of

incoming links from other sites. This approach makes a site appear more authoritative and

popular than it really is and thus rise in rankings.

Such dirty tricks pollute the

search results with Web sites that have little to do with a user's request, frustrating

consumers, diminishing Google's credibility and threatening to undermine the company's

profits by driving users to its rivals.

Not surprisingly, Google works hard to thwart

the mischief makers, sometimes branded "Black Hats" because of their

subterfuge.

Engineers frequently tweak the algorithms that determine the rankings,

sometimes causing Web sites perched at the top to fall a few notches or, worse, even plunge to

the back pages of the results.

Google's reshuffling raised so many anxieties that

webmasters in 2002 began to name the changes after hurricanes and infamous events. One

particularly unpopular change Google rolled out in 2003 was dubbed "Florida" for the muddled

ballot count in the 2000 presidential election.
Dance with me, Google

Hoping to ease

the tensions with webmasters, Google hatched the idea of its "dance" party during an annual

search engine convention held in Silicon Valley, just a few miles from Google's headquarters.

The company invited some of the Black Hats, effectively welcoming the foxes into the hen

house.

"Google realized it was never going to get rid of these (Black Hats), so it

decided it may as well work with them," Chris Winfield, a Google Dance party veteran who runs

10e20, a search engine marketing firm. "Until then, it always seemed like it was 'us against

them."'

Wilde, who works for Denver-based Web consultant Viewmark Inc., puts it more

bluntly: "Google is smart. You always try to keep your enemies close to you."

The guests

mostly have behaved themselves, although a couple of years ago there was an unsuccessful

attempt to steal one of Google's couches. "We bring in extra security -- just in case," Cutts

said.

The efforts to outsmart Google gall some webmasters such as Shari Thurow, who says

the best way to increase a site's search engine ranking is to offer valuable content and

products. She describes the Black Hats as "pathetic algoholics" because they are so obsessed

with trying to figure out Google's algorithms.

"A lot of these people just don't know

how to build user-friendly sites," said Thurow, a Google Dance attendee who runs

Carpentersville, Ill.-based Grantastic Designs Inc. "If you build a site for human beings, your

site naturally gets search engine traffic."

There's also a more direct way to the top

of the Google's rankings: Just pay the search engine for the right to have a Web site linked

to specific keywords entered into the request box. For instance, a Manhattan hotel might pay

top dollar for the phrase "travel New York" to ensure its site is displayed in the "sponsored

links" section on top and to the right of Google's regular results.

But ads can get

expensive, and many Web surfers simply refuse to click on them. So being on top of the regular

results is key, said Richard Hagerty, chief executive of Impaqt, a Bridgeville, Pennsylvania,

search engine consultant who wasn't at the party.

Google knows it can't entirely avoid

Black Hats.

"There are people who make their entire living off of Google, which is fine,

as long as they don't push things too far," said Peter Norvig, Google's director of search

quality

But he said webmasters searching for secrets are better off looking

elsewhere.

"Everything you ever wanted to know about Google is right there on the

(online) forums that the webmasters run," Norvig said. "There is a lot of truth in there, but

there's also a lot of crazy stuff. We just don't tell them which is

which."[/quote]

It's kinda irrelevant but ya'll make sure you pop up on google when

you search anything hiphop...rap...music...forums...message board...etc...because people go

searchin for that shit all the time. Right now we feedin of BX.
 
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Old 08-21-2005, 04:47 PM Offline   #2 (permalink)



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thanks for that

wonderful bit of information
 
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Old 08-21-2005, 04:48 PM Offline   #3 (permalink)



 
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Originally Posted by Lm0ney87
thanks for that wonderful bit of information
LMFAO
 
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Old 08-21-2005, 04:49 PM Offline   #4 (permalink)



 
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i didnt read can i

get cliff notes............
 
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Old 08-21-2005, 05:00 PM Offline   #5 (permalink)



Take Ya To The Candy Shop
 
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Well

nobody gonna read the whole damn article but if you just skim through it it basically saying

google has to do a lot with the success of website. So for HHU to grow faster and to grow

efficiently, make sure it comes up on google searches.
 
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Old 08-21-2005, 05:02 PM Offline   #6 (permalink)



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damn alot to

read, but i'll skim thru it
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Old 08-21-2005, 05:03 PM Offline   #7 (permalink)

JhJ


 
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Basically you

gotta have catchy phrases that avg. joes type into google like "animal sex" or "hot incest

action"

's my ADD ass.
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Old 08-21-2005, 05:23 PM Offline   #8 (permalink)

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how do u make sure

this site comes up in google?
 
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Old 08-21-2005, 05:26 PM Offline   #9 (permalink)

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exo needs to take their homo tendencies elsewhereexo needs to take their homo tendencies elsewhereexo needs to take their homo tendencies elsewhereexo needs to take their homo tendencies elsewhereexo needs to take their homo tendencies elsewhereexo needs to take their homo tendencies elsewhereexo needs to take their homo tendencies elsewhere
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http://invisionfree.com/forums/Hip_Hop_Universe/
 
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Old 03-16-2006, 01:41 AM Offline   #10 (permalink)



 
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what'z good mvplaya...
 
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