Old 12-17-2007, 02:40 PM Offline   #1 (permalink)



 
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Default Clients Clamoring for Upfront Web Sales (AdWeek.com)

AdWeek.com - NEW YORK Two years ago, MSN's sales team started talking with retailers in the spring about locking up key ad avails for the holiday shopping season. Last year, those conversations were pushed up to February. Now, according to Mike Hard, MSN's vp, U.S. online ad sales, his team is spending the current holiday season talking about the next one, and in some cases is selling inventory a year or more in advance.

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