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Old 02-05-2008, 05:50 AM Offline   #1 (permalink)



 
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Default Blu-ray winning studio war, but needs to sway consumers (USATODAY.com)

USATODAY.com - The end of the high-definition disc war seems in sight, say industry observers, with major studio Warner Bros. jumping to the Blu-ray Disc camp and leaving the competing HD DVD format with a dwindling base of Hollywood support. But ahead lies the real uphill battle: selling high-definition discs - in any format - to consumers who appear more than satisfied with the DVDs they've already bought over the past few years.

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