Old 04-29-2008, 09:21 PM Offline   #1 (permalink)



 
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Default MySpace Treads Carefully With "HyperTargeting"

Ian Lamont writes "MySpace is preparing to boost its advertising systems, by launching a targeted ad platform called HyperTargeting and creating a Web-based system that lets vendors purchase ads without dealing with human sales teams. HyperTargeting will 'look at a person's interests listed on their public profile and then classify the user into particular interest-specific categories.' MySpace claims that early tests resulted in a 300 percent increase in the number of ad click-throughs. The company apparently learned a lot from Facebook's earlier experiences with Beacon — MySpace members will be able to opt out of HyperTargeting, according to the company."
Read more of this story at Slashdot.
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