Old 05-12-2008, 04:30 PM Offline   #1 (permalink)



 
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Default Disney to create lab to test ads for ABC, ESPN (AP)

AP - Will people remember three-second video ads on their mobile phones? Do high-definition commercials on big screens get people's hearts racing more than other pitches? Is the sports ticker crawl distracting or does it add value to the 30-second TV spot?

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