Old 05-13-2008, 11:50 PM Offline   #1 (permalink)



 
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Default Youngsters Skip DVR Ads Less Than Seniors

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just "background music"...' I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"
Read more of this story at Slashdot.
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