Old 07-07-2008, 08:31 AM Offline   #1 (permalink)



 
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Default NBC To Use Olympics as a 'Billion Dollar Research Lab'

NBC is using the Beijing Olympics as a "billion-dollar research lab" to get a sense of how people are using such platforms as video streaming, video on demand and mobile phones. The company will use about 10 methods for measuring audience beyond the broadcast.

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