Old 08-12-2008, 05:40 AM Offline   #1 (permalink)



 
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Default Crying Foul over Online Junk Food Marketing (BusinessWeek Online)

BusinessWeek Online - At age 2, Zameen Rashid is well acquainted with Lucky, the leprechaun who lists the marshmallow clovers, moons, and stars in boxes of General Mills' Lucky Charms cereal. Maybe too well, says his mother, Fahmida Rashid, who frets that too-frequent exposure to food ads in video games, TV shows, and the Web will foster unhealthy eating habits. "Just as you wouldn't expect to see a tobacco ad on a kids' site or show, there shouldn't be junk food ads there either," says Rashid, a 31-year-old resident of Brooklyn, N.Y.

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