Old 08-12-2008, 05:11 AM Offline   #1 (permalink)



 
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Default Who Wants To Be The Next Toothpaste Network Star?

Can you do better than "Bam!" Careful, Emiril Lagasse has ridden that syllable to fame and fortune. But advertising is a fickle business and now Proctor and Gamble is replacing its pitchman's signature slogon with, well, maybe yours: The old school company is going right past its creatives and crowdsourcing their next campaign.

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